I don't think they will force the noobs into litecoin or alts for transactions.
They plan to implement segwit with lightning into bitcoin so there is likelihood that these addons are for us to do noob-based transactions, while they do the same without segwit and lightning.
No need. The finance tail doesn't wag the dog. The n00bs on Litecoin works just as well for the elite. They don't want that off chain technology mucking up the Bitcoin blockchain. They want absolute reliability of the Bitcoin block chain for $billion settlement transactions.
Watch and observe that I am correct.