Bitcoin IS investment already!

You may think like that, but there are more investments with Bitcoins. We can trade them in websites and with some experience you can make a good profit.
Trading requires putting your coins at risk, where just keeping your coins in offline storage is basically a *risk free* form of investing. If you look at how the price developed in the last year(s), then it's safe to say that holding your coins for a semi-long period of time is more than rewarding. In that regard, it's not necessary to focus on trading or investments. Especially in cases where you don't like to take unneeded risks, and lack proper understanding of the market.