I would love to see this coin utilized to help the science community.
When crypto currency becomes more mainstream (doing great this year), some of these Alts will be more widely accepted by the general public.
By promoting your favorite Alt-coins when talking about Bitcoin is a good way to keep the momentum going.
Reach out to universities in your area to implement GRC into their research structure, or just help a friend get started.
A strong economy is required to support broad scientific projects. The money aspect is just a force to keep the CPU cycles going, utilize it.