If you don't currently own 1 BTC, I say make that your goal for 2017.
Remember, most of the world still has no idea what Bitcoin is. Even paying the current price, a few years from now you may still be considered an "early adopter".
All we need is one big website like Amazon to start accepting payments in Bitcoin and a price of $900 will seem like a distant past.
Amazon or retailer X will not make a lot of difference as not so much money in the scheme of things go through their. The publicity would not hurt, but fees for BTC atm would kill BTC use for most retail