There is also the IBC in Seychelles.
There is nothing wrong with LLCs or Ltds, anybody doing any kind of non-negligible business should care about separating their business liability from their personal one, and it's cheap an easy to do in most jurisdictions. Obviously there is more to it than that, you actually have to keep assets separate etc but that's another story.
However this shitshow of multiple companies claiming ownership of their products and pretending to do business offshore - while that's clearly not the case - doesn't seem to be based on good business practices. Amateurish and could possibly land them in hot water should they ever grow beyond their base of ~50 bagholders. I doubt they've talked to a lawyer about this as I can't imagine that someone with any clue on the subject could have advised them that it's ok to pretend being registered in Seychelles while running a financial business via UK/US companies.
I'd guess that the UK Ltd had an Apple developer account so they saved $100 by using that and not signing up under their real business name, whatever that is. Initially Google Play had a different business name then it was was changed to match. Still different from the one on ionomy.com. Still no text of the TOS you're agreeing to inside the app.
Thanks for this. Believe it or not I had somehow completely forgotten about the Seychelles company. I suppose its difficult for us to pass judgment when we don't have the full facts, but I'd agree that at the very least this structure appears messy.
To speak briefly to Korvas once again gloating over the price; I've said it before, I'll say it again. The price is utterly irrelevant other than the warm sensation in your loins that it might give you unless you are taking profit. The only thing that will make this project a success is it's base aim: successful games. 30 odd users per week over a month after release does not a successful game make, my friend. Everything else -- the master nodes, the back slapping in your slack channel -- all that will count for naught if the team can't produce a product that captures a lot more users.