I would like to add, that these reasons mentioned up above are the very reasons ETHbits should exist.
Why can't there be a legit exchange that has its own token and rewards shareholders directly, that can be traded on any exchange freely.
Why are the profits from centralized exchanges only shared with only a handful of people?
Anything runs the risk of being hacked. It's common sense exchanges that have been around longer, have been more "tested".
Again, if you have a lot of money in an exchange (that's your own risk), best practice is to not use an exchange like primary storage.
I think what a lot of people fail to realize, that a community of users is being created. The people that buy into this right now, will likely also trade on the exchange...
So even on launch, there will be a group and community using this exchange.
The largest and primary reason poloniex is successful, is it's aesthetically pleasing & intuitive front end.
I use other exchanges, but really, besides 2-4 exchanges, most of my trades happen on 2. Poloniex and Bittrex.
I have accounts in BTC-e & Liqui, but those don't really get used at all.
My point is, the more people that get in on this, the greater the community, the greater profits for everybody.
Plus they said, they are going to use their own token as fuel, to pay for costs, and etc. So that would be a deflationary mechanism that will increase value over the long run of the token.
Plus they said something about dividends or staking. I mean like what more bells and whistles could you ask for?