Ethereum is a blockchain like bitcoin that has a simple scripting language (like python or javascript) built in.
To summarize:
Ethereum - easy and you can create your own coin.
Welcome...

Uh... I wouldn't say that Ethereum is either easy or safe. The Dao was written for Ethereum, which because of the complexity of the solidity language, let a hacker steal $80M (prehack value) in Ether, which then resulted in a fork of Eth and Eth classic. Unless you're a hardcore c++ dev or Vitalik himself, I'd stay away from Ethereum.