I'm not sure what you mean. I think you're viewing Ripple and Bitcoin through an unreasonably competitive lens. Ripple and Bitcoin are not going to be like Coke and Pepsi any time soon,
If Coke is USD, and Pepsi is EUR, then Bitcoin is New Coke and Ripple is a system of tubes that sprays any liquid you want to deliver into your friends' mouths. XRP would be the pressurized air that runs this system of tubes; you can trade bottles of this pressurized air but you can't drink it, only use it to send liquids throught the tubes. And you'd only let those you trust pour things into your mouth over the internet, so if you want give some
raw milk to a friend of a friend in Japan, you pour the raw milk into the mouth of a mutual friend that you both trust, and he'll forward the raw milk to the guy in Japan.
Excelsior!