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Marketing: it's what Monero is lacking, and why an "inferior" coin can compete against Monero. And maybe win.
The same thing was being said in 2014-2015... but it did not prevent monero from going further and further in value. On the contrary !

Well, Monero is certainly surviving. But I wonder how much better it would be today if it had had marketing then? I might even have heard of it! Anyone with a time machine: Please make it so that it happened!
BTW, your Avatar rules!