Why Roger Ver won't actually push for the hard fork:

https://www.whois.com/whois/bitcoin.com

He owns the domain. If the fork hardens, he will create a massive amount of confusion if he tries to switch all the available information from being "bitcoin" to "Bitcoin Unlimited" related.

I'm all but sure BU's chances for a soft fork are dust in the wind at this point:

https://coin.dance/nodes/unlimited

So if Rog & Co go ahead with the hard fork, it will really be a massive "fuck you" to the entire BTC community.