Correct me if I'm wrong, but an ICO is essentially issuing a brand new currency, that requires mining, nodes etc? The currency supply is not fixed either?

I am more interested in issuing a digital asset, similar to what Counterparty.io does. The assets or tokens would represent shares in my company. So if I created 100 tokens, and sold 10 representing 10% of my company, the token holders = shareholders. As long as I am able to pay the token holders dividends and allow them to vote in shareholder meetings, it should be a legal operation.

I know VC funding is the traditional option but since my company is crypto-related, I'd rather my investors be pro-crypto. Not to mention I would expect to get a higher valuation issuing tokens.