After Snowden retweeted the Miller article to 3 million followers price has been going down almost two weeks now. I think we could see $16 - $17 unless the Monero developers/community come up with a strong positive PR campaign to offset the damage done.
I sincerely hope they don't. Monero has never had trouble attracting contributors, especially compared to other projects. Why do you think that is? Because the people who matter most (the contributors, the innovators) know the truth. They're the leaders in this space. The followers can remain ignorant only as long as the scammers can afford to keep up the charade.
But eventually the scammers will realize it's easier to make money off Monero than to compete with it. Just look at Bytecoin/Minergate behavior over the last year. Zcash will be no different.