My guess is that those who shout the loudest that this is a definite scam, will be the first ones to order a unit, and they probably ordered from every ASIC scam out there too.

Perhaps as a bonus KNCminer's business parters could be scared away from this venture by the rabid hordes calling the phones off the hook demanding to preorder right at this minute, having one of their employees constantly on the phone and not getting any work done.