I think that in this hypothetical hyper-monetised world of greedy ISPs who suck you dry, there would be a large market for the kind of ISP we have today. To me, it seems to be the same thing as with VPNs, where they profit from customers' dissatisfaction with their ISPs. I don't believe every ISP would somehow jack up their prices, as they are companies in competition with one another. If a group of ISPs raised their prices, another one would see an opportunity as a value proposition to the customer and lower theirs. Subsequently, if one company started offering the "extra benefits" of browsing Youtube, Facebook etc. for free, others would be forced to do the same, as demonstrated by Verizon offering far more attractive deals once Google Fiber was launched. (Correct me if I'm wrong here, I don't live in the US.)