Total supply is 46M
Circulating supply is 23M
But if you guys give coins to PR firms and other busienss from the total supply, doesnt that make the circulating supply a lot bigger ? How much you gave away already from the total supply?
seems, right now you need to multiply marketcap by 2 to get the value of incent right
Not from the total supply. The 23 million Reserve is untouched.
How can we know for sure? is there a smart contract preventing anything to happen to it? and where did the INCNT paid to the PR firm came from?
(Sorry for all the questions, just trying to get a sense of the real value of this coin)
You can check the Reserve - I think the address is in OP. If not, we can dig it out for you - Karl did so recently for someone who was asking the same

It's a Waves asset, so no smart contracts. Effectively, you have to trust Incent not to dump this on the market. If we did so, it would naturally kill our business, so we won't. Whilst that probably won't reassure some people, you have to bear in mind that trust to some degree is inherent in any business like this. It's centralised, it has a dev team and offices, and a CEO. So you're already trusting us to do a good job if you've invested.
All Incent used for ICO payments (I think a total of 10-12%) for team and other collaborators came from the other half of the initial supply. The Reserve, as you've probably gathered, is for emergency settlement - there may be circumstances where we cannot settle with merchants without that pool of liquidity. We HAVE to be able to do that.
Hopefully that answers your questions - let us know if not!