People don't have any idea and knowledge about bitcoins and if they don't have any knowledge then we can expect the same mentality as they will always listen to what people around them feel about bitcoins.
There are several such factors that makes a negativity among the users. One is the misunderstanding about the nature and consequences of bitcoin as a success from an innovative technology. I explained to a friend when the price was around $350, that time he made fun of me and now looking the price he realises it's potential.