I hate to be "that" person but it kind of... smart.
1) Make an ICO
2) Return "dividends" of like 10% a year while all market went up hundreds percent.
3) Because of this your coin WAY bellow ICO price as it not attractive at all.
4) Now you buy back at 3/4 of price (not sure about the number, more or less) because of the HOLDERS demand from "profits", artificially inflating it's value as there is no real value which derives from miserable dividends, that also gonna disappear because of buyback, so nobody really will buy it

)) Even reaching ICO price will be "success".
5) You keep the operation, got almost nothing to pay to holders, got almost free funding. PROFIT.
the sad thing is that I am also a "big investor" here :/
Well, actually, it's more like 2/3 of the ICO price right now, if we're talking about price in BTC. In fiat it's it's like twice as high as ICO price, but I don't consider it a success either. I've always been really supportive of this project, despite low dividends and stuff, but I think you have an interesting opinion and I'd like to hear from the team about that.