"TOR" is not used as brand or marketing name here. "Torcoin" is. And "Torcoin" is not a registered trademark.
Perhaps it would be good to change the abbreviation to TRC or TCN something.. I don't see a clear benefit for using "TOR". Why keep it?
However, using that exact onion graphic by Tor Project is violating copyright law. In fact the onion should be removed from the branding alltogether. Again, where is the remarkable benefit from using the onion? It's just pissing off the Tor Project people. It's a really stupid move and for what? Nothing!
A good product needs a good brand. Cheap copycats are doomed to lose. TORCOIN should start deciding which party it belongs to.