XEM has the least exchange site compared to other top 10 coins and has the crappiest marketing/no marketing at all.
Nem has one of the best marketing team ever.
Involved in promoting our technology in big companies and governments instead of posting crap on social media.
yes they have a good marketing for large business and government but what about the common people?
yes NEM is always active when it comes to implementing the technology on business and that is good but a massive adoption of people is very good too
I guess it is a good target clients. Almost all altcoins and bitcoins are already crowding on targeting common people. It is about time there is someone to focus on big business and governments.