Have been in contact with them by the phone today. Seems legit.

They couldn't reveal detailed info about the product or the date because if they say "A" it will spread and if they can't delliver then loads of bs will be floating around on the net( just check BFL threads).

And you can preorder without paying at the moment, when more detailed info about the product will be out(on their homepage) preorders will receive e-mail and will have to pay for their order or loose their place in queue.