There are aspects that make bitcoin users more and more convinced that bitcoin is a good place for investment so now bitcoin prices are rising in the market!
The following may have influenced the rising of Bitcoin price in the market:
1) Its supply is fixed.
2) There seems to be a huge number of people using and/or dealing with Bitcoin.
3) The higher Bitcoin's price is, the higher the number of transactions involving Bitcoin will come to play.
4) Pioneer among other digital currencies, or should I say, the most popular of all digital currencies as of writing.
The list above is not exclusive as there are other factors that contribute to its success in the market.