I think Ripple can evaluate even more if the ecosystem (governments, financial institutions etc.) get more involved in this technology. Unfortunately, these institutions gain a lot by the regulation so far, and that's why I think Ripple will never make a real mark like Ethereum will in the future.
it already had made a real mark, just look at its volume. and then look at who below XRP and then look at the price and then yourself

i will have more value and will soon find its way to get used by merchants just like how ETH did.