Just google it and pick right articles. After that, use common sense to chose what will work for your company or product. As someone said, this should be an easier kind of marketing, but not easier in a sense that it's easy to hit the right kind of marketing, but easy since it's done online. You need a computer and you can do it from your house. You can also use trial and error more easily in Internet marketing, you try and if doesn't work you change it with something else.