Thing with BURST is it's been around for a bit (over 2 years)... but it was created and original dev didn't do much with it.  Current dev team pick it up about 1.5 years ago and has done a lot .... except marketing.  Significant marketing has only really started the last 2 - 3 months.

So, imo the thing with BURST you know it's established  (It's not some new scam) but it's also "new" to a lot because the marketing just wasn't there.  Which is why I personally saw it as tremendously undervalued.