They may not care now, but if they don't receive their frankenminer for a few months they'll certainly care then as it's power consumption that determines how long mining equipment remains profitable. Josh and others attempting to pretty this turd up by saying it's still more efficient than Avalon are ignoring the fact that Avalons are real products that real miners are really using right now.
Not only that, but even if you have fixed electricity costs like I do, heat becomes a concern. More power = more heat.