$5 million is not huge looking at the current ICO trend, but my issue is that the service the team is looking to provide there are alot of competitors in the space now looking to offer such services though their is huge potential for such services as cryptomarket matures
There is always a balance between the amount you want to raise, the value of the token and what your investors get. For us $5M is a good number for funding our activity and give good performance to the investors (which is good for everyone).
I don't see a lot of services like CoinDash out there, that is why we are developing it.
Melonport, ICONOMI and Taas are investment instruments (answer for the "how" do I trade). We want to solve the problem that all the newcomers and even old time blockchainers face, which is what to invest in and when.
That is why we consider ourselves a platform/ hub for crypto investors where they can find useful tools (portfolio management), social trading and explore investment opportunities and 3rd party investment instruments like ICONOMI/ Melonport/ etc (we actually included an integration with them in our road map, check the white paper).
This space is loosing hundreds of thousands of new users every year because there are simply no good tools to help them trade. They could have otherwise become the biggest advocates of blockchain tech. We intend to make crypto trading much more accessible to them.