That's what all con artist do, make shit look slick
Well, it's also what artists do, so that's not in itself any kind of indicator. But I admit that when they were actually producing and shipping (belated) FPGAs that it was easy to get caught up in the excitement. I had enough sense to refund my single back then though, because waiting 4 months for a mining device of any kind is retarded, even now with ASICs. The best investment so far in bitcoin has been holding bitcoin itself afterall.
Look at sony, they haven't even shown a picture of the PS4, and i've already got a pre-order on it. I have no doubt they'll deliver.
I bet they'd get more if there's a PS4 app for mining!