well in the field of crypto etc? ****YES*****
It does not need to be a white paper published on a conference. It can be done anonymously (look at Bitcoin) *BUT* describe what is going on under the hood.

Do not steal name of a well established project such as Tor and claim that you aid their nodes. Some of your advert-guys already responded to me that it is 'Tor' after all;] another guy asked how to claim his reward for operating a browser ! not everyone is so computer-literate and you are feeding yourselves on their lack of knowledge. go figure.