Satoshi's novel idea has expanded into a multi billion dollar industry and has the potential to revolutionise the payments system worldwide.  Crypto currency is not exclusive to BTC and I am sure Satoshi was aware of this when his concept was born.

With any industry, there are people seeking to make money fast.  On the flip side, there are people/businesses looking to use the tools available to them at any precise given point in time to assist with their business growth and success.

An ICO, whilst not ideal for every business, certainly does have merits for a business that can embrace the technology and offer investors something different to just the usual 'promise' signed on a piece of paper or shares in a company that may of may not succeed.

For an ICO to succeed, firstly the business must have a purpose for raising funds.  It is pointless having an ICO for the sake of it.  Secondly, the right team must be behind the ICO, from the developers/coders/lawyers/accountants, they all have a part to play in a successful ICO.  A successful ICO will raise capital for the business and will earn money for the investors.