Price really matters for those investors who bought some bitcoin at a high price, and faced with a bubble. That people will be very disappointed that they will have sell at a low, or wait few years till price recover or increase.
Bitcoin is not a get rich quick scheme and those investors which doesn't understand this basic thing always loose money in bitcoin world due to panic selling as they think that the price is dipping and it's better to have less money than no money and they sell their bitcoins in a bearish market.