LESSON 1: How to make a company with a bright future nearly worthless in 24 hours.
Change the terms of the ICO at the last minute.
I don't invest in too many ICO's because even if they're good, if they trade quickly and don't have any major developments between ICO finishing and trading you can often pick them for less at the start of trading.
However in this case, there is cap of $3 million which I think will be easily reached thereby creating demand from those that missed out which should mean it will be very unlikely that you will be able to pick up shares any cheaper than now in this good project.
If they end up raising more than 10% more to account for currency fluctuations they have essentially stolen money from people who invested in good faith specifically because of the ICO terms.
If they don't enforce the CAP, not only will it likely trade down but they lose all credibility and it could be just a dump fest to escape from a project with people nobody can ever trust.