I think that this site unlike most other dice sites is very unique in the way hows its PvP.

However a big issue with this site is that developement seems very slow. Even this thread doesn't get much attention.

I don't know whether the developer is just doing this part time or is he doing it full time. But what would be best right now is to work out all the bugs and kinks and then go for an official launch with maybe a promo.

If you got the funds you can launch a signature campaign to get more traffic.