What I was thinking about in regards to other virtual currencies (p2p crypto for example) was what if a big player like Google decided to make their own version of bitcoin and due to their large stuff full of smart people they were able to make it very easy and painless for the average person who never even uses computers.
Google is a company that tried to get money transfer to websites that support copyright infringement stopped.
They have no intent at all to provide a service that support annonymous transaction.
However, Google et al are entirely in the pocket of traditional businesses. They earn huge advertising dollars. That is their market.
Google is trying to sell content with Google Play. They want to get good deal with major labols to sell music and films.