Is it a business reason? Or perhaps the complexity of bitcoin accounting creating potential issues?
What do you think?
Could have several reasons.The negative image of Bitcoin for instance.Or maybe they are waiting for a scaling solution.
Another possibility is they just could create their own coin or accept one the planned bankcoins.Sooner or later we will know in which direction amazon will go.
I am sure that Amazon is closely watching many Bitcoin developments since this is already getting so popular in many countries. I am also sure that there are now many inquiries from customers if they can use Bitcoin in shopping the site. One big reasons at the moment why Amazon can be reluctant to adopt Bitcoin is its high volatility as it can wreak havoc when one is dealing with retail business.
Who knows...one day we would be waking up and then AmazonCoin is already on the market functioning more like a token and at the same time taking advantage of the cryptocurrency market as anyone can buy AmazonCoin using Bitcoin.