Because this is not a smart contract development platform, but a smart contract DEPLOYMENT platform. Instead of programmers and coders creating the smart contracts, it will be normal, everyday people creating and negotiating them directly with each other.

This transformation is the key to bringing the power of all these collected technologies within the reach of those who can use it the most. By eliminating the majority of the legal and financial friction that exists in collaborations, small companies, and freelance economies, we empower them to a freedom and sustainability in their creative and project-oriented endeavors.

Embermine will be the first blockchain and smart contract platform not only intended for, but specifically designed, marketed, delivered, and populated by the general public, not the technical elite.