I think this is a great idea. Actually Pokemon Go added wholly new quality. Now you can predict rise of wholy new market, market of real life urban games. PG is really great because it moved all these new generations from houses, from their virtual reality and socialcages back into streets!
That's just incredible! If it let's some people make fortune, it's even better. Entertainment is also a bussiness.

You can now imagine ppl playing treasure hunting, chase games on streets (in old times there were lots of interesting games in the open air which died because new generation got consumed by computers and smartphones).