Step 1: You find yourself some good connections to the authorities, you pay who you have to as much as he wants, they let you win some government order or euro fund(provided you're in the EU) or like people said inherit/borrow some money from your parents.

Step 2: You post pics with your leased Porsche and rented house on the social medias daily. This way you build up your image of a successful businessman in the eyes of the general public.

Step 3: Start hosting pointless(paid) seminars where you give the sheep audience the "key secrets" to success, you've actually took from some of the millions "How to succeed in life" pages on the net. Nobody will ever doubt you. After all you're the one driving the Porsche, not them.

Step 4: Profit!