For the entrepreneurial types, LBRY may offer a way to earn yield, similar to having a good billboard spot for advertising.  In one of the earlier version of LBRY, this would have been possible with domains like lbry://one.  If the team iterates on this by category and has best sellers and ad spots, this could be a huge bonus for early investors who risked big, as it would provide them with a way to yield in LBC.

The more uses for a token, the more valuable it may become.