This is not the first ransomware that gain the first page of newspaper.
I think there is another effect. If criminals want bitcoin and not fiat cash, bitcoin has bigger value and offer more security!
i think with this news, many people in out there and other country that don't know nothing about bitcoin will open their eyes that bitcoin is exist among them. but unfortunately, the hackers is using bitcoin as wrong way and this could make bitcoin will be known for illegal activity but if people is smart and want to learn about bitcoin then i am sure that bitcoin is not an evil and its only use by bad person.