As I can't respond to the Amazon Coins thread in the main forum, I'm starting this one here.

There is FUD about BTC, but many will admit that there are challenges to actually converting fiat to BTC.  It is my experience that once someone gets his first BTC, he is hooked.  But that first step is a large one.

Enter Amazon Coins...  https://developer.amazon.com/post/Tx2EZGRG23VNQ0K/Introducing-Amazon-Coins-A-New-Virtual-Currency-for-Kindle-Fire.html

Like Ripple, they are giving away the coins, and unlike Ripple, Amazon is already established.

I predict Cryptocoins is going to be a long-tail ecosystem.  There will be many flavors of coins, but only a few will dominate.

Is BTC destined to be the underground cyptocoin, while today's industry leaders provide enough utility while offering some mainstream legitimacy?  If so, what is the realistic market share for BTC?