you dont need a .bin file as this is to do with software and not something a user should touch, you need to create a .bat file (user command file)

so copy sgminer.exe --kernel chaincoin -o stratum+tcp://chc.suprnova.cc:5888 -u user -p pass -I 18 -g 4 -w 128  into notepad and save as (random name.bat) and click the file type under to all files. drop the .bat file into sgminer double click it and it should run