The price is primarily going down because of this.

They won't have access to the largest consumer market in the world, (USA), or one the fastest growing in the form of India.

On top of it if all their card options require normal KYC, their market is a lot smaller too. Not due to money laundering/other but because in low GDP countries, which are also home to some of the fastest growing consumer markets, KYC is often the biggest hurdle to accessing the traditional financial system.

Many existing competitors appear to offer no ID Bitcoin debit cards, delivered globally albeit with limits of circa $1000 and presumably very high fees.

Can TKN confirm they will be able to compete in that market under similar/better terms?