Who do I contact at HEAT in regards to setting up an investor relations mgmt and social media strategy? My impression (with all due respect) is that the team is mainly focused on the technical stuff...

Yes, participation in a domestic exhibition in Finland is of course a positive thing but I am talking about several urgent actions that should be undertaken asap! Do an interview on Kitco, get a reference on Zerohedge or Market Oracle or set up a dedicated named YouTube channel. Time to wake up folks! The competition with weaker technical solutions is already 150% active in this area.