We encourage them by step by step procedures
First we need an information dessimination or let them know the advantages of btc by giving seminars.
Next is give them support from other big companies because they need them to continues their business, how they can appreciate the btc if the other big companies are not recognize or accepting btc from them to support thwir business, right? So this is a domino effect if tje big companies allowing them to do buaoness transactions using btc then thats the time that local businesses will acknowledge the btc idea.