That's why we need to do something in able to encourage them and put their interest into bitcoin.
People are discussing that "Something" which you have mentioned. If we let them know that BTC price will increase in the future and show them the graph how it has raised to 1900$+. They should understand that BTC will not be just a payment gateway, it will also be savings for future, then only we have a chance of getting them on board.
It is a sure thing that if those local businesses start to know what bitcoin is. They are the ones to adopt it voluntarily, when they will see that the potential is really great and big. And they will be helping the price to increase because if they get interested to our explanation about bitcoin it will result to the price increase.