It looks like a typical pump and dump to me, but then volume going from 10k usd to 5.5mil usd. It's just massive.
Bleh. There's big money coming in from somewhere, and it's responsible for all of these massively overhyped coins coming out of their graves. It won't last, you can bet your last penny on that. Zombies eventually just rot themselves to death while the survivors (bitcoin) keeps on living. Reddit was dead, but any of these coins can be resurrected by anyone with enough money to do so. Watch out though, because they're not pumping it up for YOUR benefit, but for theirs.