As a contributor of over 1 BTC, I think this project should go ahead with the money made already, the second round ICO should be a focus.
Marketing has been poor, the website and the white papers are well thought out and well made, the marketing efforts don't match this quality.
Hiring a good social media manager and racking it up for the 2nd ICO would seem a sensible option to reaching larger amounts of investment.
Janus seems like a team who had this down really well, great reply times, great presence and they are at some 20 cents a token at the moment.