This is really sad. As an investor how can I invest in a company who doesnt know the industry?
Learning as you go is good but it also means mistakes are bound to happen. Major ones I think judging from whats happening now, poor judgement in launching the ICO without proper marketing and lack of knowledge in the community.
The damage is done. No one will trust your coin. Some of your employees on the webpage as so many people here on this thread pointed out are questionable due to the lack of representation of the Monaco company on their LinkedIn profile. At this point, your coin/token is very questionable.
As far as I can tell they were working on a fairly unrelated payment app through Foris. Then they saw TKN raise circa $15 million in 30 minutes and thought 'hey we can do that' and decided to pivot into a crypto debit card on the front end. Except for the payment app it seems largely a copy. However that doesn't mean it can't be successful because the CEO does have experience rapidly building high valuation companies and TKN has stalled a little post ICO.
Dont get me wrong, I think the concept is great. I was about to get in and dip into the ICO but the people behind the company makes me lose confidence in buying in. They mismanaged the release of their product. Now the whole crypto community is wondering if they are in fact legitimate (or competent). Questions like these makes you dont want to invest. Questions like these never should come up in the first place. Red flags everywhere.
You also made a very good point about they are largely a copy of numerous crypto with the same concept but their competitors like EXSCUDO or Tokencard did proper protocol with regards to marketing (I dont think EXSCUDO or Tokencard rushed the release either. Monaco was done under a year).