Your calculations do make sense in terms of Golos being way undervalued compared with Steemit (39x less today). Given that Golos is basically the same as Steemit but for Russians, it stands to reason that the price differentiation should be more like 4x as you say. I'm intrigued.
Whats an example of a Youtube channel pointing people in the direction of Steemit that you mentioned?
For example this Youtube channel
https://www.youtube.com/watch?v=iz_NoTG9yYk - screenshot
http://prntscr.com/fauu2bThere are 168,000 subscribers to this channel, and it's actively trying to get people to use Steemit instead.
I've seen other channels too, its a trend. Its helping Steemit and Golos grow in traction
So is Golos trying to compete with Youtube or any social network in particular?
Facebook, Youtube, Twitter etc are so big, I would have thought it would be hard to get users to use other networks, especially for as crypto currencies don't exactly have big marketing budgets
Golos isn't about trying to compete with any social network. Its not really a social network in the sense of Facebook etc.
Everytime you use Facebook, Youtube etc you are selling your eyeballs to advertisers.
All that content you publish on Facebook - you are selling your time for basically nothing! Facebook is selling YOU to advertisers, and what do you get in return? Nothing!
On Youtube, even if you run ads, Youtube keeps about 30% of revenue. Its an awful deal. AND its a bad experience for the end user as people don't want to watch adverts. Thats why ad blockers are becoming so popular.
The point of Golos is that it rewards you for content that you produce, and it doesnt annoy readers with adverts. There is no other network like it that rewards content producers so well financially, nor do you need to annoy readers running adverts. Thats why content producers are moving to it. Its a better experience for end users (no adverts) and better for content producers (they earn more money without annoying users with adverts). These are still very early days, which is why Golos is cheap.
Remember Golos has only been around for about 4 months.