NVO's main competition then is EON. EON was everything I've been working on building with my team in the background with one exception EON is closed-source, proprietory, and is not open about the fact that it is closed to U.S. citizens. I was very disappointed; because I needed a trustless exchange like Shapeshift & Changelly; but with order-books; and high volume like Poloniex and Bittrexx. I DO program bots; so not being able to use a bot so I am not glued to my screen watching charts 24/7 is not something that excites me.
NVO does not have to have a web version, but it should at least have a web application similar to the NEM wallet, so someone can just download a folder, and click index.html and be able to use it in a web, as opposed to having to download an application and install it. Or be stuck to a phone. The reason I don't use other decentralized exchanges is because I have to install, and sync and it doesn't work on my computer without issues. I've read the entire 13 pages of this thread so I see where it differs from Bitsquare etc. I hope that it differs here too.
NVO to increase it's success should look at what other exchanges and their alternative competitions are offering. Particularly I think it should look at what EON is offering, and PRISM (by Shapeshift which is not an exchange but a portfolio...but one where you have to pay fees to use ETHER), EON's seems to be the RIPPLE of exchange alternatives with more features. EON is the blockchain version for their exchange Exscudo. That it has it's own blockchain seems to be a plus for it which is integrated into it's own exchange, where people can benefit, to integrate other features to it. To do this in such a way where one does not have to give up their privacy as they are forced to do with EON -- and in a open way, we don't have that. I see that NVO is focused on having other wallets and services integrate themselves into it; so I imagine if someone offers USD/FIAT they have to decide NVO is worth it and could make their own rules -- but that's just an assumption. The whitepaper that was on the site is down.
NVO looks very well put together; but I haven't seen anything else. It should focus on aesthetics and beauty, modern interfaces and UI. But it also should look at Poloniex's system of order-books and charts, look at Gemini, and it needs to integrate the things that work in a slick clean way. Poloniex's chart system and the ability to look at the side to see which alts are performing well and which are bad, and how easy their order books are is why I like them. The DDOS attacks not so much.
NVO hasn't made clear how the team will profit from fees; I like that EON offers a way for regular people to use their 'tokens' to be able to receive some fees. From what I understand the only thing NVO tokens serve is for crowdfunding, and then they'll just be traded on an exchange; but other than supporting developers and being tradeable what real value do they give people? What benefits come to actually holding the token. Do my fees on the exchange get reduced? Do we get to purchase at a super low price? I like that it's not doing an ICO, but if there is no benefit to purchasing it; the 'incentive' it's a hard sell to people who look at this not as traders but investors. Unless your target is 'only' traders? IDK if I have understood this correctly.
Right now I see NVO as something minimal. It's limited to the power of 2 people whereas other projects have a greater team. Yes this has already been addressed, and I more than anyone understand what it means to work with a small team. I also agree that a small team is better than a large team of people who* disagree. But you're also limited in what you can reasonably do as just 2 people. What a small team can do at the most basic is make a most basic replacement, meanwhile other people like EON are making alternative exchanges that are only slightly less evil than Poloniex. NVO is very honest, I love that compared to EON and it's participants which don't have the same integrity. I'd like it see it compete directly against EON; it's truly decentralized alternative.
For NVO to really get attention and be successful it should also make a partnership with someone big, to get some backing -- if now not at a later date; I'm not understanding if it plans to integrate other exchanges or even how...but I hope that it integrates Shapeshift and/or Changelly, it would nice to have the option to have an order book if exchanges are being integrated into it as I've read. To be able to place in an order at the price you want and purchase from Shapeshift/Changelly when that order has been met.
If NVO is not focused on integrating other exchanges and just p2p. Look at how Shapeshift/Changelly have created liquidity, each in a different way, how can we tackle the low volume issues that decentralized exchanges have? I've not heard how this plans to be tackled so that people who are hesitant about this exchange can come on and know that there will be liquidity in the coin they want.
How easy will NVO be to use? Part of it is making it so easy someone dumb like me can use it. Should have charts integrated into it like any other exchange; really it has to be a good alternative, not just good enough. Even if it's not EON, to be attractive it needs to offer what Poloniex and Bittrex offer; with the ease and efficiency of Shapeshift/Changelly/Jaxx/Exodus. I really see NVO's potential.
It's hard for me to understand ALL that NVO has to offer against what it's not offering; though I understand basics. A decentralized wallet with built in exchange features, where the users decide the currency pairs they want not a centralized; where top wallets are added by the core team; but other wallets such as XEM or STRAT have to be added by the XEM or STRAT team...let me make clear that it is very unlikely that with all the work those teams are doing that they will have time to worry about building a wallet for this exchange btw. But maybe someone in the community will; I recommend that every coin that Changelly and Shapeshift offer, should be offered by NVO. Changelly as an example integrates and partners with an exchange; and you p2p with them while they do the work; you put in the price you want it they give you back what they could get at that time through Poloniex/Bittrex; Shapeshift similarly; but Shapeshift has it's own wallet reserve of coins. And this is how they are able to increase liquidity. NVO on the other hand seems to have a different approach; I need the whitepaper to understand. I understand the site has been attacked which tells me right now that NVO is seen as a threat to some group of people. So NVO must be on the right track.
I do feel like there is a place for NVO, I want to see that place. At least if NVO is not planning to compete against EON or Poloniex or Bittrex. I feel so strongly that we need NVO which is why I'm writing this indepth feedback; I think NVO is offering something we don't have yet; but it's a little bit behind the times because other exchanges are already being born right now; offering ICOs to compete.
Let it be clear that I realize that NVO is not EON; that EON has a blockchain which is why it can offer the services it's offering and that my understanding is that NVO is built on top of a blockchain? What was it counterparty? I'm not sure have been reading a lot of whitepapers and websites so can't recall all the details.